ANSWERS
How do I get past customers to come back?
THE SHORT ANSWER
Stay in touch on a schedule. A check-in at the right time, a seasonal reminder, or a simple thank-you brings people back more reliably than waiting for them to remember you.
A GREY HAIR'S TAKE
Your best next customer is usually someone who already said yes once.
THIS WEEK
What to do this week.
- Pull a list of customers from the last year.
- Pick the ones due for service.
- Send each a short personal note.
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