ANSWERS

How fast should I call a new lead back?

THE SHORT ANSWER

As fast as you can, ideally within minutes. If you can't call right away, an instant text that says you'll call shortly keeps the lead warm.

A GREY HAIR'S TAKE

You don't have to answer every call on a ladder. You just need something that answers for you until you climb down.

THIS WEEK

What to do this week.

  1. Turn on a missed-call text back.
  2. Write a short instant reply for your web form.
  3. Block two times a day to return every call.

RELATED SERVICE

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One call. We'll show you where it's slipping.