ANSWERS
How do I know if my marketing is working?
THE SHORT ANSWER
Count what an owner counts: calls, booked jobs and returning customers. If those are going up, it's working. Likes and views are nice, but they don't pay the bills.
A GREY HAIR'S TAKE
If you can't see it on one screen, you can't manage it.
THIS WEEK
What to do this week.
- Write down last month's calls, bookings and repeat customers.
- Ask every new customer how they found you.
- Check again next month.