ANSWERS
Is social media worth it for a local business?
THE SHORT ANSWER
Yes, when it's steady and local. Posting once in a while does little. Showing up every week with your real work, your town and your customers builds trust that turns into calls.
A GREY HAIR'S TAKE
Social media doesn't sell for you. It makes sure that when a neighbor needs what you do, your name is the one they remember.
THIS WEEK
What to do this week.
- Take three photos of real work.
- Post one with a short story about the job.
- Do it again next week.