ANSWERS
What should my website do that it is not doing?
THE SHORT ANSWER
Say what you do in one sentence, show proof, and give one clear next step. If a stranger can't tell what you do in five seconds, the site isn't doing its job.
A GREY HAIR'S TAKE
I learned this one the hard way. A neighbor looked at my own site and couldn't tell what I did. So we rebuilt it.
THIS WEEK
What to do this week.
- Show your homepage to someone who doesn't know you for five seconds.
- Ask them what you do.
- Fix the first line until they get it right.
RELATED SERVICE