ANSWERS
Why do leads go cold after they fill out my form?
THE SHORT ANSWER
Usually because nobody answered fast enough. When someone asks for help, they often ask more than one business, and the first one to answer gets the job.
A GREY HAIR'S TAKE
A lead is a hand raised in a crowded room. Wait too long and the hand goes down.
THIS WEEK
What to do this week.
- Fill out your own website form and time how long the answer takes.
- Set up an instant reply that confirms you got it.
- Call or text every new lead the same day.
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